ASSESSING THE ASSOCIATION BETWEEN HEALTHCARE SERVICE QUALITY AND PATIENT SATISFACTION AMONG PRIVATE HEALTH INSURANCE USERS AT “X” HOSPITAL

Despite continuous improvements in the healthcare sector, deficiencies in healthcare service delivery are still frequently encountered, which may negatively affect public perception and patient trust in healthcare institutions. Given the diversity and complexity of healthcare services, standardized service guidelines are essential to ensure the delivery of effective, efficient, and patient-centered care. Health insurance plays an important role in supporting access to healthcare services by covering part or all medical expenses resulting from illness or other health-related risks.